Free whitepaper
Friction Architecture™: the invisible conditions shaping your organisation’s performance
The full argument, by Amy Brann: why capable organisations underperform by design, what that costs, and how to redesign it.
Structural causes
Neural conditions
Organisational systems
Focused redesign
What’s inside
Why performance problems recur
Explore why recurring performance problems are so often structural, and why programmes aimed at people leave the cause intact.
Where friction takes hold
Understand the six neural conditions that determine whether people’s capability reaches the work, and the seven organisational systems where friction is produced, often by default.
From Friction Tax to redesign
Consider the capacity friction absorbs in terms a board can engage with. See how organisations can make friction visible and redesign it through focused experiments rather than programmes — and what Whole Brain Potential™ makes possible when conditions are designed for how the brain actually works.
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Amy Brann
Amy Brann is the founder of Synaptic Potential and the creator of Friction Architecture™. Her work draws on twenty-five years of research into how the brain performs at work, alongside a validation partnership with the University of Edinburgh Business School. She is the author of three books on applied neuroscience and has written for Harvard Business Review.