Organisational change

Make organisational change hold by changing the conditions beneath it

Transformation fades when the systems shaping everyday decisions stay the same. Find where friction sits across your organisation, then redesign the conditions that keep pulling people back to old patterns.

It is not an individual failure

When change fades, strategy loses signal between layers, initiatives compete for attention and decisions wait for unnecessary approval, look at the conditions people work within. Capability can be real and still be suppressed by the organisation around it.

Locate friction across your organisation

Scope to your structure

Run the Friction Architecture™ Diagnostic across functions, divisions, sites or regions, reflecting how your organisation actually operates.

See where friction concentrates

Identify which parts of the organisation face the most structural friction, rather than treating a shared pattern as an individual performance issue.

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Compare patterns between teams

Read results side by side to see where conditions differ and focus redesign where it is most needed.

Evidence the whole leadership team can use

The Friction Architecture™ Diagnostic turns patterns of organisational friction into scores, a Friction Tax expressed in financial and FTE terms, and prioritised redesign briefs. Together, they show where structural conditions are constraining performance and which changes warrant attention first. People leaders can bring evidence into commercial decisions, while operations and strategy leaders can work from the same picture of what is happening across the organisation.

Redesign that stays inside the organisation

The Redesign Studio equips your own facilitators to lead the work, using our guides, tools and resources. An annual health check then shows what has changed.

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Start with the evidence

Use the Diagnostic’s prioritised redesign briefs to identify the structural conditions the organisation needs to address.

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Equip your facilitators

Give internal facilitators the Redesign Studio guides, tools and resources they need to lead the process.

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Redesign from within

Bring the relevant people together to work on the conditions behind the friction, so redesign capability remains in the organisation.

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See what has moved

Use the annual health check to see which conditions have changed and where friction remains.

Alongside the data you already have

Engagement surveys and the Diagnostic answer different questions. Read each Profile’s engagement lens alongside engagement, attrition and eNPS measures to connect reported experience with the organisational conditions behind it.

Engagement surveys and existing measures

Show how people report feeling about their working conditions

Track engagement, attrition and eNPS over time

Make changes in employee experience visible

Help leaders see where reported sentiment needs attention

Provide measures to read alongside each Diagnostic Profile

Friction Architecture™ Diagnostic

Identifies the organisational conditions behind reported experience

Shows which systems are producing friction

Includes an engagement lens in each Profile

Surfaces structural conditions before they appear in lagging measures

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Adds context for deciding where redesign is needed

“The Diagnostic is designed to surface structural conditions before they show up in lagging measures. We are testing its potential as a leading indicator through our validation partnership with the University of Edinburgh Business School.”

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Talk to us about a research partnership

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We are inviting a small number of larger organisations to run the Diagnostic and compare its findings with their existing data. Partners receive an early, detailed read of their organisation and help shape the instrument’s development.

Experience with large organisations

Synaptic Potential’s earlier work includes organisations such as Twinings and EY. Amy Brann’s work on how the brain performs at work has reached more than 500,000 people across 210 countries. That experience informs the Friction Architecture™ Diagnostic: a structured instrument designed to produce a rigorous, consistent read of the organisational conditions shaping performance. Twinings and EY are examples of earlier work, not Diagnostic clients.

Explore the thinking behind organisational change

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Stop investing in the wrong layer

Tell us about your organisation and what you most need to understand. We will come back to you within two working days.